Tuesday, April 14, 2009

CONVERSE & CORNERSTONE Promotion Video Shoot, NYC



I've said it before and I'll say it again... opportunities to work with clients with a good team, visually oriented, and a great rep to boot are fantastic for everyone involved. Just recently I finished putting the final grade on a behind the scenes video I shot for a New York City rock band called "The Flying Machines" sponsored by Converse and Journeys and produced by Cornerstone Promotion. This winning band was selected from a pool of 4800 entries for the national competition. We gathered in a unique recording space in Manhattan called Sear Sound and I documented the nip & tuck of the album under the guidance of Grammy award winning music producer Mario P. Petralia.

I captured all of the HD imagery using the Sony EX-3 coupled with 16mm B&W Kodak 7222 that was captured using a Bolex. The 16mm telecine transfer was performed at DuArt in NYC. The two formats were edited together using Final Cut and graded using Magic Bullet. The final piece will be displayed on the Converse website and distributed within Journey shoe stores nationwide.


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