The arts and entertainment magazine Flavorpill.com partnered with BMW Motors for a cross promotional web advertising campaign in five US cities for the launch of the new 1 Series Coupe. I was commissioned to photograph the magic city of Miami, FL. I was given complete freedom to communicate my impression of the Miami landscape...something that was totally liberating. My concept (without using photoshop) was to show how Miami has been engulfed within a major construction boom. I've looked at the city as an ongoing development project for sometime... like a page from an urban planners notebook or a "living" scale model. To visually convey this idea I utilized a series of architectural tilt-shift lenses and a shallow depth of field to create the "scale model" look I was going for.
It was a terrific opportunity to look at the downtown area of Miami in a new light. Both clients were both very pleased... always a good thing.
No comments:
Post a Comment